"Last year I hired Joe to help me overhaul my offer. That engagement didn't just result in a brand new B2B offer which I'm now selling, it forced a strategic audience shift that allowed me to quadruple my pricing."

Talica Davies
Founder, TD Sales Consulting

"I already had a pretty good idea of what I needed to do with Mojo, but Joe gave it the tightening up it needed to really shine. In the first couple of months since launching we've had over 15 inbound opportunities, our first clients, and a lot of buzz."

Eric Holland
Founder, Mojo PMM

And no amount of selling can fix an unbuyable offer.

It's not that you can't do the work or lack the expertise, it's that you haven't figured out how to package up what you do in a way that instantly makes sense to your target clients.

And so you post content but get no interest. You try outreach but nothing lands. You hustle up leads, get on sales calls, send custom proposals only for them to disappear.

But if your prospects can't quickly understand why they need the problem solved, why you're the one to solve it, and how you're going to solve it then the chances of them buying are slim to none.

And so you end up with clients you don't want to work with, doing work you don't want to do.

Work with me to make your offer more buyable.

A quick 4 week engagement so you can launch quickly, not waste months going in circles.

A 1:1 working relationship so you can get tailored advice, not just group sessions.

A hands-on approach so you can get assets you can actually use, not just training and workshops.

STEP 01:

We'll turn your services into a packaged-up offer.

In two 90-minute workshops, I'll help you focus in on your ideal client, figure out the core problem you solve for them, and build out the solution that you offer.

You'll get a completed offer canvas that outlines the building blocks of your new offer so that you're crystal clear on what you're actually selling.

STEP 02:

You'll go and validate your new offer with some actual clients.

Based on the workshops, I'll write an offer doc for you. This is a google doc that clearly lays out your new offer. You'll then share this with prospects and clients for feedback.

This gives us an early indication of what works and what doesn't, and helps us make sure that your offer passes the buyability test.

STEP 03:

I'll turn that offer copy into a sales page wireframe.

Now that we've validated your offer and refined the messaging, I'll turn the offer doc into a landing page wireframe, ready to be added to your website.

You'll get a Figma wireframe with copy in place so you can hand over to your designer (or DIY if you prefer).

STEP 04:

We'll map your offers into a more cohesive offer ecosystem.

In a final one-hour workshop, we’ll map out the various offers you have and how they all connect together in terms of upselling, cross-selling, or downselling.

You'll have a much clearer picture of how you can help your clients and identify any gaps on your offer ecosystem that you can start thinking about filling.

Two clear offers to choose from.

£ GBP

$ USD

Buyability Basecamp

Just the two offer workshops from the step 1 of the blueprint.

(For people who want more control over the offer doc and copy.)

2x 90-min remote offer workshops
Completed offer canvas

£1,750

≈ $2,330

Buyability Blueprint

A 1:1 consulting program for when you want it all done for you.
‍
(For people who want to fully outsource the offer doc and copy.)

2x 90-min remote offer workshops
Completed offer canvas
Offer doc with written copy
Sales page wireframe on Figma
60-min offer mapping workshop

£3,500

≈ $4,650

Oh, here's some inevitable social proof...

"Joe's workshop was amazing! It helped me finally clarify how to position my offer and validated months of mental back-and-forth before launching. Now I’ve got a crystal-clear offer and a kickass process to sell it right."

Gab Bujold
Founder, Press X To Market

"In the first two weeks since designing our offer, I'm having plenty of conversations where the new offer is resonating really well. People know exactly what I'm offering and the tangible value it provides."

Stephen Papaioannou
Founder, The Customer Lab

"Joe helped me get the clarity I’d been chasing for months. I had multiple good offers but I struggled to package them into something clear and compelling. Now I have a buyable offer that makes sense to me and my clients."

Mani Lakshmanan
Founder, Felt Logic

And here's a handy FAQ.

It's basically the only bit people read anyway...

Who do you typically work with?

Usually B2B consultants who are struggling to sell their current offer or are looking to launch a new one. I also sometimes work with other B2B service providers like agencies or accounting firms.

How do I know if I'm ready?

The main criteria I look for in a client are at least a couple years of experience in their field (in-house can count towards this), a relatively steady stream of leads and ongoing marketing efforts.

What are the main deliverables?

For the full Blueprint package, you'll walk away with the offer canvas, offer doc, sales page wireframe, and offer ecosystem map. For the workshop-only Basecamp package, you'll just get the offer canvas.

How can I validate the offer?

Validation is a crucial part of my process. You'll share the offer doc I write for you with prospects and clients to get some feedback before we move to your sales page.

How long does it take?

The full package takes roughly four weeks from start to finish, dependent on feedback turnarounds. The workshop-only package takes about a week in total for the two workshops.

Can you help with execution?

You'll typically be better off working with a copywriter to deliver other assets after work together. But I can stick around and help guide execution and iterate on your offer(s).

Make an offer your clients can't refuse.

Do any of these sound familiar...

... well these are all signs your offer isn't buyable.