Make an offer your clients can't refuse.

I help consultants package their offer and make it easier to buy so the right clients say yes without needing to be sold to.
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"Last year I hired Joe to help me overhaul my offer. That engagement didn't just result in a brand new B2B offer which I'm now selling, it forced a strategic audience shift that allowed me to quadruple my pricing."
Talica Davies
Founder, TD Sales Consulting
"I already had a pretty good idea of what I needed to do with Mojo, but Joe gave it the tightening up it needed to really shine. In the first couple of months since launching we've had over 15 inbound opportunities, our first clients, and a lot of buzz."
Eric Holland
Founder, Mojo PMM

Your prospects are asking these three questions...

"Is this actually for me?"

If they can't see their specific problem reflected back at them, they assume it isn't for them and move on.
"Why should I choose you?"
‍
If your offer doesn't give them a clear, specific reason to choose you they'll start to look elsewhere.
"What exactly am I buying?"

If you aren't fully transparent with your process, deliverables, and pricing then they won't take the next step.

And if they can't get the answers you've got a buyability problem.

It's not that you can't do the work or lack the expertise, it's that you haven't figured out how to package up what you do in a way that instantly makes sense to your target clients.

And so you post content but get no interest. You try outreach but nothing lands. You hustle up leads, get on sales calls, send custom proposals only for them to disappear.

But no amount of marketing or sales can fix an unclear offer.

If a buyer can't quickly understand why they need the problem solved, why you're the one to solve it, and how you're going to solve it then the chances of them buying are slim to none.

And so you end up with clients you don't want to work with, doing work you don't want to do.

So you need to package up your offer and make it easier to buy.

If you can clearly answer those three buyer questions then all that hustling and hoping will go away.

Your best-fit clients will immediately grasp what you do, why they need it, and how it works. You'll become the obvious solution to their problem.

Which means you'll have all the power. You'll be able to focus on doing the work you love with clients you actually want to work with.

Your marketing will resonate with and attract your ideal clients. Sales cycles will be pretty much non-existent. And you'll command higher prices as the go-to expert.
DESIRED:

Can your buyer easily understand the value of your offer?
DIFFERENT:

Can your buyer easily see how your offer compares to others?
DECISIVE:

Can your buyer easily say yes and move forward with your offer?

Work with me to make your offer more buyable.

A quick 4 week engagement so you can launch quickly, not waste months going in circles.
A 1:1 working relationship so you can get tailored advice, not just group sessions.
A hands-on approach so you can get assets you can actually use, not just training and workshops.
STEP 01:

We'll turn your services into a packaged offer.

In a two-hour workshop, we’ll decide on a core problem and package up your services into a compelling solution.

I’ll then create a google doc with copy that outlines your new offer so that it's easy to share and gather feedback.
STEP 02:

You'll go and validate your new offer with actual clients.

Using the google doc, you'll share your new offer with a handful of clients to see what works and what doesn't.

This allows you to pre-validate your offer and copy beforehand so you can launch it confidently when it's ready.
STEP 03:

I'll turn that offer copy into a sales page wireframe.

Now that we've validated the offer and copy, I'll take the google doc and translate it into a landing page wireframe.

You'll get a Figma file with a lo-fi wireframe that you can either use to build your page in-house or hand over to your designer.
STEP 04:

We'll map out your buyer journey so it's frictionless.

In a final one-hour workshop, we’ll map out the entire buying process from first touchpoint to final decision.

You'll get a doc that visualises the process and lists the assets you'll need to make sure your buyer has everything they need.

With two clear offersto choose from...

£ GBP
$ USD

Buyability
BASEcamp

Just the workshop so you can quickly build a minimum viable offer.

(For people who want more control over the offer doc and copy.)
  • 2-hour remote offer workshop
  • Completed offer canvas

$2,700

£2,000

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Buyability
Blueprint

A 1:1 consulting program for when you want it all done for you.

(For people who want to fully outsource the offer doc and copy.)
  • 2-hour remote offer workshop
  • Google doc with written copy
  • Lo-fi sales page wireframe on Figma
  • Buyer journey map with list of assets

$7,000

£5,000

(payment plans available)
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"Joe's workshop was amazing! It helped me finally clarify how to position my offer and validated months of mental back-and-forth before launching. Now I’ve got a crystal-clear offer and a kickass process to sell it right."

Gab Bujold
Founder, Press X To Market
"In the first two weeks since designing our offer, I'm having plenty of conversations where the new offer is resonating really well. People know exactly what I'm offering and the tangible value it provides."

Steven Papaioannou
Founder, The Customer Lab
"Joe helped me get the clarity I’d been chasing for months. I had multiple good offers but I struggled to package them into something clear and compelling. Now I have a buyable offer that makes sense to me and my clients."

Mani Lakshmanan
Founder, Felt Logic

Other stuff you should know...

Who do you typically work with?

❯

Usually solo consultants who are struggling to sell their offer or want to launch and test a new offer. I also work with other types of B2B service providers like marketing agencies or accounting firms.

Can you do the workshops in-person?

❯

I can, but it depends on location and also will come at an extra cost to cover time and travel. Remote usually works fine.

What are the main deliverables?

❯

With the full Buyability Blueprint package you’ll get the audit report, offer page (as a google doc), the buyer journey map, and recordings of all the workshops.

With the Buyability Basecamp package the only deliverables from me are the session recordings and completed exercises/frameworks.

How can I validate the offer?

❯

A big part of the full process is all about validation. You'll share the google doc with current clients, previous clients, or ideally actual prospects to see how it lands with them. Obviously if you just buy the workshop you'll have to do this bit yourself.

How long does it take?

❯

The full process takes roughly 4 weeks from kickoff to handover of the deliverables, depending on how fast you can get the feedback.

The basecamp takes just the two-hours that the workshop lasts for.

Will you help with execution?

❯

At the end of the process, you'll still need to develop other assets and potentially make ongoing tweaks to your offer. We can discuss ways in which I can stay around to help.

Do you do any market research?

❯

I may do some light desk research as part of my immersion, but most of the market-specific knowledge should come from you or your team.

Ready to make an offer they can't refuse?

Book in a quick call to make sure we’re a good fit for each other and then figure out when we can get started.
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Not quite ready? How about a free audit?