Make an offer your clients can't refuse.

I help consultants build an offer that's easier to buy so they can spend less time selling and more time doing the work they actually love.
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"Last year I hired Joe to help me overhaul my offer. That engagement didn't just result in a brand new B2B offer which I'm now selling, it forced a strategic audience shift that allowed me to quadruple my pricing."
Talica Davies
Founder, TD Sales Consulting
"I already had a pretty good idea of what I needed to do with Mojo, but Joe gave it the tightening up it needed to really shine. In the first couple of months since launching we've had over 15 inbound opportunities, our first clients, and a lot of buzz."
Eric Holland
Founder, Mojo PMM

Does this sound familiar?

"People visit my site or engage with my content, but nobody gets in touch."

That's because interest without a clear, compelling offer just doesn't convert, no matter how much traffic you get.
"I know what I do makes sense but I can't explain it without being there."
‍
Which means every sale depends on you showing up at exactly the right moment. And that's hard work.
"I'm following all the advice but deals drag on forever and end up fizzling out.

Because the advice was designed for sellers. But modern buyers want to decide for themselves.
Well here's the problem...

You became a consultant to do the work. Not to spend all your time selling it.

Most consultants like you are great at what they do. Really great. But somewhere along the way, winning clients became your second full-time job. One you never signed up for and never particularly wanted.

So you do what everyone tells you to do. Work on the pitch. Improve the follow-up. Try to get better at closing. But that's not the real problem.

76% of B2B buyers now want a rep-free buying experience. They don't want to be pitched to. They want to research, evaluate and decide on their own terms. So while you're busy perfecting your pitch, your buyers are actively trying to avoid it.

The real problem isn't how you're selling. It's that you're having to sell in the first place.
So here's the solution...

The answer isn't to get better at selling. It's to make buying easier.

What if the goal wasn't to get better at selling but to build an offer so clear, so compelling, and so easy to say yes to that selling barely had to happen at all?

By making your offer compelling enough that prospects want it before they've even spoken to you. Different enough that they don't need to shop around. And clear enough that saying yes feels like an obvious next step rather than a leap of faith.

Because when your offer is built to be bought, the whole dynamic shifts. Prospects arrive already interested. Conversations become about fit, not persuasion. And the sale mostly happens before you even get on a call.

I call this buyability. And it's how buyers come to you with their minds already made up.

The three layers of buyability.

(ooh fancy)
DESIRED:

Can your buyer easily understand the value of your offer?
DIFFERENT:

Can your buyer easily see how your offer compares to others?
DECISIVE:

Can your buyer easily say yes and move forward with your offer?

I help you stop selling and start getting bought.

A quick 4 week engagement so you can launch quickly, not waste months going in circles.
A 1:1 working relationship so you can get tailored advice, not just group sessions.
A hands-on approach so you can get assets you can actually use, not just training and workshops.
Here's how it works...
STEP 01:

We'll turn your services into a packaged offer.

In a two-hour workshop, we’ll decide on a core problem and package up your services into a compelling solution.

I’ll then create a google doc with copy that outlines your new offer so that it's easy to share and gather feedback.
STEP 02:

You'll go and validate your new offer with actual clients.

Using the google doc, you'll share your new offer with a handful of clients to see what works and what doesn't.

This allows you to pre-validate your offer and copy beforehand so you can launch it confidently when it's ready.
STEP 03:

I'll turn that offer copy into a sales page wireframe.

Now that we've validated the offer and copy, I'll take the google doc and translate it into a landing page wireframe.

You'll get a Figma file with a lo-fi wireframe that you can either use to build your page in-house or hand over to your designer.
STEP 04:

We'll map out your buyer journey so it's frictionless.

In a final one-hour workshop, we’ll map out the entire buying process from first touchpoint to final decision.

You'll get a doc that visualises the process and lists the assets you'll need to make sure your buyer has everything they need.

Two clear offers to choose from...

£ GBP
$ USD

Buyability
BASEcamp

Just the workshop so you can quickly build a minimum viable offer.

(For people who want more control over the offer doc and copy.)
  • 2-hour remote offer workshop
  • Completed offer canvas
  • BONUS: Offer doc template to fill out

$2,700

£2,000

BOOK A CALL

Buyability
Blueprint

A 1:1 consulting program for when you want it all done for you.

(For people who want to fully outsource the offer doc and copy.)
  • 2-hour remote offer workshop
  • Google doc with written copy
  • Lo-fi sales page wireframe on Figma
  • Buyer journey map with list of assets

$7,000

£5,000

(payment plans available)
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"Joe's workshop was amazing! It helped me finally clarify how to position my offer and validated months of mental back-and-forth before launching. Now I’ve got a crystal-clear offer and a kickass process to sell it right."

Gab Bujold
Founder, Press X To Market
"In the first two weeks since designing our offer, I'm having plenty of conversations where the new offer is resonating really well. People know exactly what I'm offering and the tangible value it provides."

Steven Papaioannou
Founder, The Customer Lab
"Joe helped me get the clarity I’d been chasing for months. I had multiple good offers but I struggled to package them into something clear and compelling. Now I have a buyable offer that makes sense to me and my clients."

Mani Lakshmanan
Founder, Felt Logic

Other stuff you should know...

Who do you typically work with?

❯

Usually solo consultants who are struggling to sell their offer or want to launch and test a new offer. I also work with other types of B2B service providers like marketing agencies or accounting firms.

Can you do the workshops in-person?

❯

I can, but it depends on location and also will come at an extra cost to cover time and travel. Remote usually works fine.

What are the main deliverables?

❯

With the full Buyability Blueprint package you’ll get the audit report, offer page (as a google doc), the buyer journey map, and recordings of all the workshops.

With the Buyability Basecamp package the only deliverables from me are the session recordings and completed exercises/frameworks.

How can I validate the offer?

❯

A big part of the full process is all about validation. You'll share the google doc with current clients, previous clients, or ideally actual prospects to see how it lands with them. Obviously if you just buy the workshop you'll have to do this bit yourself.

How long does it take?

❯

The full process takes roughly 4 weeks from kickoff to handover of the deliverables, depending on how fast you can get the feedback.

The basecamp takes just the two-hours that the workshop lasts for.

Will you help with execution?

❯

At the end of the process, you'll still need to develop other assets and potentially make ongoing tweaks to your offer. We can discuss ways in which I can stay around to help.

Do you do any market research?

❯

I may do some light desk research as part of my immersion, but most of the market-specific knowledge should come from you or your team.

Let's make selling the smallest part of your business.

Book in a quick call to make sure we’re a good fit for each other and then figure out when we can get started.
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Not quite ready? How about a free audit?