OFFER CREATION & BUYER ENABLEMENT

Stop selling hard.
Make buying easy.

I help agency founders and consultants escape the sales slog by packaging up an offer that practically sells itself and streamlining the buyer journey.
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"Last year I hired Joe to help me overhaul my offer. That engagement didn't just result in a brand new B2B offer which I'm now selling, it forced a strategic audience shift that allowed me to quadruple my pricing."
Talica Davies
Founder, TD Sales Consulting
"I already had a pretty good idea of what I needed to do with Mojo, but Joe gave it the tightening up it needed to really shine. In the first couple of months since launching we've had over 15 inbound opportunities, our first clients, and a lot of buzz."
Eric Holland
Founder, Mojo PMM

Does this sound familiar?

Your pipeline's looking as empty as your bank account.
Your sales cycles constantly feel like an uphill battle.
Your time is spent hustling and selling... and you HATE it.

Well selling harder isn't actually going to help.

It's easy to blame your lack of clients on your lack of sales skills. And most sales consultants would have you believe that the solution is to hustle harder and become some kind of elite closing machine. But in all my years working with agencies and consultants one thing has become clear...
‍
Selling is what you have to do when your offer isn't easy to buy.

selling

[noun]
the job and skill of persuading people to buy things

buyability

[noun]
the practice of making something easy to buy

So you need an offer designed to sell itself.

Instead of obsessing over how to improve your pitch or build relationships or handle objections, I'll help you build an offer that is inherently buyable and design a buyer journey that does the work for you. So that your best-fit clients can understand, want, and buy without you having to sell hard.

I call this buyability, and it's how you sell without selling.

The three layers of buyability.

DESIRED:

Can your buyer easily understand the value of your offer?
DIFFERENT:

Can your buyer easily see how your offer compares to others?
DECISIVE:

Can your buyer easily say yes and move forward with your offer?

Seller-centric

Focused on selling harder.
Flexible, custom scoped offers.
Pricing hidden until discovery.
Sales calls designed to persuade.
Objections handled in person.

vs

Buyer-centric

Focused on making buying easy.
Clearly packaged-up offers.
Pricing visible and transparent.
Sales calls designed to qualify.
Objections handled upfront.

I help agency owners stop the sales struggle by making them more buyable.

A quick 4 week engagement so you can launch quickly, not waste months going in circles.
A 1:1 working relationship so you can get tailored advice, not just group sessions.
A hands-on approach so you can get assets you can actually use, not just training and workshops.
STEP 01:

We'll turn your services into a packaged offer.

In a two-hour workshop, we’ll decide on a core problem and package up your services into a compelling solution.

I’ll then create a google doc with copy that outlines your new offer so that it's easy to share and gather feedback.
STEP 02:

You'll go and validate your new offer with actual clients.

Using the google doc, you'll share your new offer with a handful of clients to see what works and what doesn't.

This allows you to pre-validate your offer and copy beforehand so you can launch it confidently when it's ready.
STEP 03:

I'll turn that offer copy into a sales page wireframe.

Now that we've validated the offer and copy, I'll take the google doc and translate it into a landing page wireframe.

You'll get a Figma file with a lo-fi wireframe that you can either use to build your page in-house or hand over to your designer.
STEP 04:

We'll map out your buyer journey so it's frictionless.

In a final one-hour workshop, we’ll map out the entire buying process from first touchpoint to final decision.

You'll get a doc that visualises the process and lists the assets you'll need to make sure your buyer has everything they need.

Two clear offers to choose from...

£ GBP
$ USD

Buyability
Basecamp

A 1:1 advisory engagement for when you want more control.

(You do the heavy lifting and I guide you on the journey.)
  • 4x 60-min coaching sessions
  • Async Slack support and feedback

$2,750

£2,000

BOOK A CALL

Buyability
Blueprint

A 1:1 consulting program for when you want it all done for you.

(I do most of the heavy lifting with your input and feedback.)
  • 2-hour remote offer workshop
  • Google doc with written copy
  • Lo-fi sales page wireframe on Figma
  • Buyer journey map with list of assets

$7,000

£5,000

Book a call
"Joe's workshop was amazing! It helped me finally clarify how to position my offer and validated months of mental back-and-forth before launching. Now I’ve got a crystal-clear offer and a kickass process to sell it right."

Gab Bujold
Founder, Press X To Market
"In the first two weeks since designing our offer, I'm having plenty of conversations where the new offer is resonating really well. People know exactly what I'm offering and the tangible value it provides."

Steven Papaioannou
Founder, The Customer Lab
"Joe helped me get the clarity I’d been chasing for months. I had multiple good offers but I struggled to package them into something clear and compelling. Now I have a buyable offer that makes sense to me and my clients."

Mani Lakshmanan
Founder, Felt Logic

Other stuff you should know...

Who do you typically work with?

❯

Usually solo consultants and agency founders who are struggling to get deals over the line but HATE the idea of selling harder.

Who should join from my team?

❯

I insist on working directly with the founder or MD for this work as it’s so crucial. You might also bring in other people responsible for new business throughout the process.

Can you do the workshops in-person?

❯

I can, but it depends on location and also will come at an extra cost to cover time and travel. Remote usually works fine.

What are the main deliverables?

❯

With the full Buyability Blueprint package you’ll get the audit report, offer page (as a google doc), the buyer journey map, and recordings of all the workshops.

With the Buyability Basecamp the only deliverables from me are the session recordings. The other assets are created by you with my input/feedback.

How can I validate the offer?

❯

A big part of the process is all about validation. You'll share the google doc with current clients, previous clients, or ideally actual prospects to see how it lands with them.

How long does it take?

❯

The full process takes roughly 4 weeks from kickoff to handover of the deliverables, depending on how fast you can get the feedback.

The basecamp also takes 4 weeks, with one session a week to keep momentum going.

Will you help with execution?

❯

At the end of the process, you'll still need to develop other assets and potentially make ongoing tweaks to your offer. We can discuss ways in which I can stay around to help.

Do you do any market research?

❯

I may do some light desk research as part of my immersion, but most of the market-specific knowledge should come from you or your team.

Let’s make buyability your viability.

Book in a quick call to make sure we’re a good fit for each other and then figure out when we can get started.
Book a call
Not quite ready? How about a free audit?