Turn your expertise into an ownable framework.
Become known for your unique way of thinking by packaging it up into a method that clients understand, trust, and want to buy.
Sure, you’re an expert.
But you’re a vague expert.
And vague experts tell me things like…
“I know I get results, but I can’t explain how I do it in a way that resonates.”
“I say smart things online… but they don’t seem to add up to anything.”
“I’ve got frameworks, but they’re just stuck in my head or random notes.”
In short, you’re winging it.
But you’re not winging it because you’re inexperienced, you’re winging it because you’ve never had to package up what you do before.
You’ve got this far off the back of referrals and your network. And it’s worked for a while. But now you’ve hit the ceiling. Your pipeline is looking scarily thin.
And because you’re winging it, you’re stuck:
— Saying the same thing 10 different ways.
— Customising everything for every client.
— Trying to stand out without an ownable angle.
— Posting content that feels smart… but forgettable.
If you want to sell your thinking, you've got to show your thinking.
You need your own named, structured, and sellable way of working that…
Helps you explain how you approach your work in a way that resonates.
Gives all of your content, speaking engagements, and more a unifying theme.
Gets your best thinking out of your head and puts it out on the page.
If you think about any expert and creator you admire, I’m willing to bet they have an ownable concept at the core of everything they do. I call this a Flagship Framework™.
It’s about taking all your ideas and thinking and then packaging them up in a way that makes your work repeatable and your message resonant.
That’s how you become known for the strength of your ideas. It’s how you generate a loyal audience and fill your pipeline with your ideal clients.
With your own Flagship Framework™ you can:
— Talk about your work with clarity and confidence.
— Show up consistently in content and speaking gigs.
— Differentiate yourself with a unique method.
— Make your offers feel premium and repeatable.
Taking you from “Random Acts of Thinking” to a structured, sellable framework.
Over 3 sessions I’ll work with you to extract the ideas in your head and turn them into an ownable framework.
Session 1: Idea Identification
An exploratory chat where we’ll go down different avenues, pull at all the threads, and choose the idea that we think has the most potential.
Session 2: System Shaping
Then we’ll take that initial idea and develop it further, turning it into something more concrete and outline how you’ll live it through and why it’s so valuable.
Session 3: Naming
Finally, we’ll think about the language surrounding your framework, give it a memorable name, and make sure you know the most effective way of communicating it.
And by the end you’ll have a Flagship Framework™ that you can use as the foundation of your positioning, ops, and marketing and that clearly communicates the unique value you provide to your clients.
The Full Program:
Takes roughly 2-4 weeks.
— Intake survey
— 3 x 60-min sessions
— Follow-up call
— Video recordings
— Async support
£1000
The Clarity Call:
A 60-min coaching call where I help refine and structure your thinking.
Best for one-off ideas or if you need specific support.
£375
Here’s what some of my clients think…
"I was struggling to identify and clearly communicate why my approach was different and what exactly made it so valuable. Joe was able to instantly grasp what I was trying to say and then helped me package it all up into a neat framework that’s super clear to prospects and clients. This program is worth 20x what he charges for it!”
Laura MacPherson
Thought Leadership Consultant
“I have years and years of experience under my belt but I’ve always struggled to structure my thinking in a way that gave me that one ownable idea that people would know me for. A couple of sessions with Joe helped me prioritise my ideas and come up with a framework that concisely encapsulates exactly how I work.”
Nick Berry
Business Coach
"After 10 years of consulting, I wanted to find a space i could own within the crowded Growth field. Joe gave direction, helped me prioritise and focus in on one of the core frameworks I use with clients and crafted an offer around it that's given me a clear direction. Highly recommend seeking out Joe's help if you want to improve your differentiation."
Ward van Gasteren
Growth Strategy Consultant
“It felt like I was stuck between two types of competitor and so it was crucial that I had an approach to my work that set me apart. Joe was a great sounding board who helped shape all of my thinking and distill it into a framework that makes it easy for me to communicate why I’m different and why clients should choose me.”
Josh Fryszer
Win-Loss Consultant
“Joe is a pro at helping solo consultants define a framework that underpins their business. I started our session with a good idea of my offer, but he helped me uncover a ton of extra insight. Our conversation was one of the most valuable strategy sessions I’ve had, and I’m pumped to act on the ideas we discussed.”
Seth Carlson
Email Lead Magnet Consultant
“Joe helped me clarify and sharpen the entire positioning behind Makers Marketing. In just one session he helped me turn a rough idea into a clear, scalable system I can use across the course, sales and content. It was a really valuable session!”
Elliot Blackler
Content Marketing Consultant
Some more about me…
Hey, I’m Joe. And I’m the brains behind all this Flagship Framework™️ stuff. I’ve spent years helping service providers — agencies, consultants, coaches — to package up the way they think and make it easier to sell.
And now I’ve properly refined my own thinking and process around it and turned it into this coaching program.
Other things you should know about me? I enjoy bouldering, football (soccer), and playing guitar.
Thanks for stopping by!
Other things you might like to know…
Who is this for?
Anyone who sells their thinking can benefit from having a Flagship Framework™. Most of my clients are consultants or coaches who are struggling to clearly communicate their approach or philosophy.
How do I pay?
I take all payment (for both the full program and one-off session) upfront by card payment, processed by Stripe. This is non-negotiable due to the value provided from the very first session.
Do we have to use your process?
We do! My process is one that I’ve honed over several years of doing this for a number of different service providers. So I trust it, I know it works, and it’s how we get to a good result faster.
Is this remote or in-person?
Most of the time I work remotely and conduct sessions via video call. If you’d rather meet in person for our sessions then let me know and I’ll see what I can do. But it may come at an extra cost.
Do I have to be solo?
The sessions work best in a 1:1 setting so ideally yes. But having said that, if you have co-founders or partners who need to be involved, let me know and we can potentially arrange something.
Will you give me ideas?
Generally speaking, no. Chances are you have plenty of ideas floating around your head. And so my job is to extract them, give them structure, and then package them up with you.
Can you help me communicate?
I’m not a comms coach, and most of the time simply giving structure and language to your idea is enough for you to better communicate it. But if you need help with this I can refer you.
What if we run out of time?
Firstly, that’s never happened. In fact often we end up with time to spare! But in the event we use up all the calls and haven’t got anywhere, I’ll give you more time free of charge to make sure we finish.
Are refunds available?
For the full program, a refund is available but ONLY after the first session. Once you start the second session you’re locked in. Refunds aren’t available for the one-off sessions, for obvious reasons.
Let’s turn your thinking into an ownable framework.
If you’re ready to become known for how you think, then I’d love to help.
Book in a free clarity call to see if we’re a good fit.