You've been sitting on the same decision for months now.
You know the decision I mean. It's the one still sitting in your notes app.
You've reread the pros and cons list. You've asked your co-founder, your accountant, maybe a friend who's "good at this stuff." You've asked AI. You've told yourself you're "still gathering information," except you stopped learning anything new two weeks ago.
What you're actually doing is avoiding being wrong. So you wait, hoping the decision gets easier or makes itself. It won't. It'll still be there next month, plus whatever new decision has stacked on top of it by then.
That's Decision Delay. It's not a productivity problem. It's not a time-management problem. It's that nobody ever taught you a process for deciding under uncertainty, so you're rehashing the same concerns every time a big call shows up.
So work with me to make better decisions faster.
In four 60-minute sessions (with homework between) I'll teach you the research-backed techniques that the elite decision-makers use to make the big calls time and time again.
You'll show up with a live decision that you're wrestling with and by the end of the month you'll have made that decision, started to act on it, and be ready to take on the next one too.
By the end, you'll have:
A decision made, not just discussed.
A first move already taken on it.
A process you can run yourself on the next one.
No more "one more opinion" before you commit.
Not a framework you nod along to and forget. A decision you actually made, plus proof you can do it again.
Week 01:
What a good decision looks like.
I'll show you that a good decision is less about the outcome than you think, and show you how to frame your decision properly.
Week 02:
Prepping to make your decision.
You'll learn the importance of having "just enough" info to make the call, and how to conduct a pre-mortem to mitigate any risks.
Week 03:
Actually acting on your decision.
I'll teach you my own "doomcasting" technique for getting over the fear, finalising the decision, and making that all-important first move.
Week 04:
Bringing it all together.
You'll see how everything you've learnt works together to help you make decisions, and finally make that big call you've been putting off.
What kinds of decisions might you make during the program?
The kind of techniques I'll be teaching you work best for high-stakes decisions, where you're going to have to deal with whatever the consequences are, but also decisions where you aren't entirely sure what the right answer is.
These are the hardest decisions to make, but also the most important.
Some examples are…
"Should I pivot to a new market or niche?"
"Do I need to increase or decrease my pricing?"
"Shall I launch this new offer now or wait?"
"Am I ready to hire a new team member?"
"Which of these marketing strategies should I run?"
"Should I fire this person or stick with them?"
This ISN'T for you if…
You want someone to just tell you the answer rather than reaching it yourself.
You're after theory and frameworks with no decision attached.
You're not willing to bring a real decision into the room and share with the group.
You're looking for motivation, not a process you can repeat on your own.
You believe decisions just happen to you rather than you actively making them.
This IS for you if…
You've got a decision you've been sitting on for two weeks or more.
You keep asking for "one more opinion" before you'll commit to anything.
You've basically made the call already, but haven't said it out loud or acted on it.
You want a process you can reuse, not a one-off answer to this week's problem.
You're a business owner who has to make calls like this regularly.
Who runs this?
I'm Joe Daniels. Most of my career has been spent helping founders and leaders make the calls that shape their business: positioning, pricing, product, people.
What I kept seeing was people who knew what to do, but couldn't make themselves decide, or decide and then not act.
So I studied how the best decision-makers actually do both, drawing on the research and my psychology degree, and built a process out of it.
So come join me.
A 4-week group program that teaches you how to become a better decision-maker, using a real-life decision you're currently wrestling with.
You'll get:
4x 60-min remote sessions
Access to recordings and slides
Async access to me throughout
£399
(+ VAT for UK customers)
Got more questions?
Here are some answers….